Oscar Francis is a London-based design studio established by Sarah Evans, an architect turned artist known for creating prints and textiles inspired by modernist architecture.
I was asked by Sarah to redesign the company's existing Shopify theme by improving user experience and giving its interface a modernist touch. The scope of work included design and development of e-commerce related templates, including home page, collections, product and cart.
Design – I used simple black and white colour palette and Helvetica as the most representative typographic style of the period. There are orange call-to-action buttons with black letters, and yellow backgrounds that highlight hovered elements inspired by modernist graphic design.
Development – the templates are written in Liquid, templating language used by Shopify, and styled in CSS.